Brandmarker is the name of the international student congress series organized by Boğaziçi University Management and Economics Club. The first congress was held in 1992 with the partnership of Chiasmus Youth Committee.
Between the
years 1998 – 2001 the organizations were named as Bosphorus Series. After 2003 the congress
series took the name GAIA. In 2007, GAIA congress series was named as Brandmarker International
Student Congress. From now on, the congress will only focus on Marketing Communication.
Each
year students from all over the world gather in the Boğaziçi University campus. Brandmarker provides
its participants with an experience of a one week journey through the chosen topic of the year. On
this certain topic prominent business people and academicians from the whole world deliver lectures
as well as interesting cases and workshops about the topic. Participants, also have the chance to
enjoy the city throughout the Brandmarker week.
